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A GAP INTELLIGENCE BLOG

Blurred Lines: The Narrowing Gap Between Contractual and Transactional Supplies Sales

It’s no secret that the print industry has endured major changes as it has matured, and the last few years have been no exception. As the industry consolidates, the number of major players in the game continues to shrink. Dell exited the print business entirely in 2018, and Samsung’s print business was acquired by HP in 2017. ...

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Hunger for Life, Not for Food

When most out-of-towners think of San Diego, home to gap intelligence, they probably picture sandy beaches and maybe even some of the country’s most famous craft breweries. Well, that’s basically accurate. Our office is perfectly positioned within sunny San Diego’s Liberty Station – a restaurant-packed, beautifully ...

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The State of the Aftermarket – An Uphill Battle for OEMs

In the world of print, there are two main categories: hardware and consumables. Naturally, these categories go hand-in-hand, but the way that they are treated by manufacturers is very different. OEMs (original equipment manufacturers) often earn 50% or more of their print-related revenue through consumables sales. While a printer is a one-time ...

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Connecting the Dots: A gapper Explains It All

Every year gap intelligence hosts its own internal convention, appropriately named gapCon. It’s the most valuable day of the year. This year, the theme of gapCon was Connected. The event focused on becoming even more connected with our coworkers (through an awesome game of gapper-based trivia). It was a gaptastic day and I was ...

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Consumables Pricing and Promotions Report – New Year, New Data

At gap intelligence, we are always looking for ways to improve our data. We strive to provide our clients with the most accurate, thorough data available. This means we occasionally have to change the way we do things. As a data operations specialist within the printer consumables team, I helped to implement several changes to our ink and ...

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