Flyers 2.0 – Sniper. Not Scattergun.
In our latest blog, we reported that the good old printed flyer is maybe
gap intelligence Germany Coverage Expands to Home Appliances
For Immediate Release Contact: Erin Hartman gap intelligence (619)-574-1100 ehartman@gapintelligence.com - New Category Provides
The German Print Flyer – There’s Life in the Old Dog Yet
In Germany and across the globe, the traditional mailbox has become less relevant in
How Promotions Support Your “One Retail” Strategy, or Not
Germany’s traditional retail channel was massively impacted by CV-19. Shopper frequency immediately dropped in
After Affect of Lockdown, or Beginning of a Store Concept Transformation?
Visiting stores here in Germany shows a similar picture at a lot of merchants
Do Different Types of Retailers Advertise the Same Ways in Germany?
A few weeks ago, we reported on the relationship between mass merchants and the
Are TVs Becoming the Next Washing Machines in Germany?
Although TVs still are among the top categories when it comes to revenue, it
German Buying Groups Demonstrate their Commitment to the Washing Machine Market
It is no secret that traditional retailers in Germany, which are organized into buying
Is the Lockdown an Accelerator for Smart TV Adoption in Germany?
According to the VuMa Touchpoints 2020 report, household adoption of TVs in Germany is
What Categories were Promoted Most Frequently During the Lockdown in Germany?
Our recent blogs about the German market have outlined how physical retail locations reacted