New Air Purifiers category provides weekly pricing and promotions data

SAN DIEGO – December 4, 2018 – gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, imaging, and home appliance industries, announces the addition of air purifiers to its portfolio of market intelligence services.

"All of our decisions, whether strategic or tactical, flow through the filter of “Bringing Data to Life, “ said Gary Peterson, CEO of gap intelligence. “By bringing our industry leading intelligence service to the Air Purifier industry we will help manufacturers in this competitive space make smart business decisions easier and faster.”

gap intelligence’s new air purifiers service combines product, pricing, and promotional data collected across the retail and eCommerce channels. The service consists of a weekly Pricing and Promotions report that provides vital insights into:

  • Competitor activities and trends
  • Opportunities to grow shelf share within retail partners
  • Feature, price, and promotional positioning across channels

Clouds in the sky.

"While Dyson still dominates high-end Air Purifier segments in retail, competition is fierce between $150 and $250, with ten different brands all targeting this price range on retail shelves," said Research Analyst Joanna Sullivan.

Click this link to view and download more from gap intelligence’s most recent Air Purifiers report.

Air purifiers expands gap intelligence’s overall services to include more than 25 industry segments including home appliances, wearables, smartphones, tablets, notebooks, cameras, televisions, and printing.

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.

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