It is with great excitement that gap intelligence announces a new addition to its category offerings with the introduction of tracking live and toy hedgehogs.  With the booming pet industry, it is no surprise that gap intelligence decided to enter the market.  The company will track live and toy hedgehogs at all of the major pet vendors in the retail market.

Noticing the buying power of pet consumers, gap intelligence saw that entering this industry would be a marketable endeavor.  This year alone it is estimated that consumers will spend $59 billion on their pets in the U.S.  The hedgehog retail report will be the first to roll out, with others to potentially follow in the near term depending on demand.  gap’s retail store panel for this category will include Petco, Petsmart, Walmart, Target, and Unleashed by Petco.

gap impact summary

  • Herbie the Hedgehog will be the new analyst for the hedgehog category
  • A new mascot for gap intelligence will be selected to replace Herbie’s current role
  • The U.S. launch of the report is forthcoming

gap intelligence will continue to post updates on this new emerging category, but in the meantime, Happy April Fool’s Day!