– Identify MAP and UPP violations with accuracy, evidence, and ease –

SAN DIEGO – January 2, 2019 – gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, and home appliance industries is excited to announce Lookout, a new research service to help manufacturers track and enforce MAP and UPP pricing compliance.

“We produce the undisputed best data in the industry through the product and category expertise of our technology, people, and methodology,” said Chris Barnes, COO of gap intelligence. “This personal touch not only produces more accurate results, but helps guide our clients through their price implementation policies."

Lookout includes:

  • Dedicated Data Specialists who are experts in your product categories
  • Daily crawling of your reseller panel and marketplace sites
  • Tracking of violations by a human review team with date-stamped screenshots that record the product page and shopping cart
  • Reporting that summarizes your sellers’ MAP/UPP violation activity
  • Client inquiry time to leverage our category experts

Lookout Logo

“For the past 15 years, gap intelligence has helped our clients understand and react to competitive pricing and promotional moves,” commented Jake Fishman, VP of Sales & Marketing. “We are thrilled to leverage this expertise to help our clients’ manage their own pricing policies and protect their brand.”

Lookout scours your ecommerce landscape for pricing policy violations, providing all of the evidence that you need to enforce policies and protect your brand's value. Lookout covers dozens of segments across the consumer electronics, appliance, computing, and IT industries.

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.


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