– New category provides a “mix” of weekly pricing and promotions data –
SAN DIEGO – November 12, 2020 – gap intelligence, a values-led market intelligence firm, announces the addition of Blenders to its portfolio of market intelligence services.
“gap intelligence’s expansion into Blenders aligns with what our clients value and have come to expect from us,” said Research Group Vice President, Christine Edwards. “We are excited to provide data-based insights to give a complete view of the home appliance market. Additionally, we’re at the forefront of supporting our clients as COVID introduces a complexity never seen before.”
The new Blenders service provides 4Ps data (product, pricing, positioning, promotion) collected across the retail and eCommerce channels. The Blenders service is available through weekly pricing and promotions reports as well as on gap intelligence’s dynamic online cloud-based platform, dashboard, which allows clients to create customized and repeatable data views and downloads in real-time.
“My goal is always to be looked at as an extension of my client’s research team,” said Data Specialist, Stefani Zaki. “The launch of the Blenders service is a clear opportunity to provide our home appliance clients with meaningful data and insights through our easy-to-use tools that bring data to life.”
Blenders expands gap intelligence’s overall services to include more than 25 categories across the appliance, consumer electronics, audio, computing, and printing segments.
About gap intelligence
gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.
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