gap intelligence has officially joined Apple’s 2015 app of the year, Periscope. We are streaming our first Periscope on Wednesday, February 24, 2016, so be sure to follow us soon so you don’t miss out on our first livestream. Our user name is gapintelligence. In addition to following us, be sure to set up push notifications on your smart phone so you know when we are broadcasting. We wouldn’t want you to miss out!
Active Viewership
Periscope is an app that allows users to stream live video. Instead of YouTube, Instagram, and Facebook where the viewing experience is passive, Periscope is active (please note Facebook is now copying Periscope).
Periscope founders came up with the idea in 2013 while traveling in Istanbul. Protests broke out in Taksim Square and as avid Twitter users, they could read about the protests on Twitter but they couldn’t see them. Most people have smart phones and they saw the potential and struck gold. Periscope was purchased by Twitter in 2015 somewhere between $75 to $120 million. Even though Twitter now owns Periscope, it still allows the company to operate independently.
Mobile Teleportation
The goal of this app is to allow people to see the world through other people’s eyes through livestreaming content. The founders like to think of it as a mobile teleportation service that allows anyone to be their own broadcaster. Videos stay online for 24 hours and you can interact with broadcasters in real time by typing questions or comments via your smart phone. One can also interact with broadcasters by tapping the screen which gives the broadcaster “hearts”, which means viewers are enjoying the show. Videos can also be shared live on Twitter.
Videos are streamed from all over the world. By simply clicking on a map in the app, users can tune into live transmissions. There is an option to broadcast to your followers, as well as the ability to broadcast to every single user on Periscope. That is if a "go-big-or-go-home" mentality is your thing.
gap intelligence Livestreams
Between our Analyst, Data Operations, Developer, Sales, and Licensing & Services teams, the content we create will vary depending on the time of year and what’s going on around the office. Some content to look forward to:
- “What did I learn at gap intelligence this week” series
- Inside look into our very gappy culture
- gap Value series
- MBA field trips
- Book club highlights
- Breaking product news
- Dev day highlights
- gapper Interviews
- Behind-the-scenes of trade shows
- Behind-the-scenes of gap events like Drives for Rides and gapCon
- gapU class broadcasts
- Personal brand experiences
Both Periscope and Twitter are the heartbeat of what's happening around the world in real time so this is the perfect marriage. We are thrilled to join the party! gap intelligence is looking forward to sharing our expertise and we hope you’ll tune in.
