For Immediate Release
Contact: Erin Hartman
gap intelligence
(619) 574-1100

New category provides weekly pricing and promotions data –

SAN DIEGO – March 31, 2020 gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, imaging, and home appliance industries, announces the addition of countertop microwaves to its portfolio of market intelligence services.

“At gap intelligence we always put the needs of clients first with our comprehensive data paired with meaningful insights,” said Christine Edwards, gap intelligence Appliance Business Director. “Our Countertop Microwave service will help manufacturers in this competitive space gain the edge needed to make smart business decisions.”

gap intelligence’s new countertop microwave service combines product, pricing, and promotional data collected across the retail and eCommerce channels. The service consists of weekly Pricing and Promotions reports that provides vital insights into:

  • Feature, price, and promotional positioning across channels
  • Opportunities to grow shelf share within retail partners
  • Competitor activities and trends

Modern microwave oven in a kitchen

“Expanding our home appliance department to include countertop microwaves allows us to capture a better picture of the appliance market as a whole,” said Data Associate Phillip Deeb. “What we have observed so far is that there is a cluster of brands scattered among many retailers including the highest retail placement counts from Best Buy, Home Depot, Lowe’s, and Target.”

Click this link to view and download more from gap intelligence’s most recent Countertop Microwaves report.

Countertop Microwaves expands gap intelligence’s overall services to include more than 25 categories across the appliance, consumer electronics, audio, computing, and printing segments. 

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to, call 619-574-1100, or email info(at)gapintelligence(dot)com.


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