– New Hair Dryers category provides weekly channel pricing and promotion intelligence –
SAN DIEGO – October 24, 2019 – gap intelligence added Hair Dryers to its portfolio of market and data intelligence services, giving personal care players new ways to track and manage channel pricing and promotions.
The new Hair Dryers service combines retail and online 4Ps data (products, pricing, positioning, and promotions) with a range of competitive intelligence tools to help brands and merchants manage their channel strategies and quickly spot competitive changes.
“The hair dryer market has seen major changes in recent years that brought an unprecedented expansion into premium price bands and increased competition from both new and established brands,” said Hair Dryer data specialist Joanna Zaki Sullivan. “Our Hair Dryer market data and competitive tools will help our clients keep up with these changes and make the right business decisions.”
The addition of Hair Dryers expands gap intelligence’s overall Market Intelligence portfolio to over 30 industry segments including home appliances, vacuums, PCs, printing, smartphones, voice assistant speakers, and wearables.
About gap intelligence
gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.