Industry researchers aim to make finding data quick and easy.
Market research company Gap Intelligence has launched a new online Data Center, DCv3 with enhanced features, to improve access to its research.
DCv3 allows users to browse the company’s research, including its work on the ink and toner industry. Users can also narrow down their area of interest and the frequency that they receive updates.
“Clients rely on our data to help set up time-sensitive, revenue-generating strategies.
That’s why our information has to be available in a customizable online interface where users can easily find what they are looking for that moment,” said Gary Peterson, President of Gap Intelligence. “The exercise of overhauling our Data Center forced us to rethink how our information is gathered and distributed.”
Chris Barnes, Vice President of Gap Intelligence added: “One of our goals in creating the new Data Center is to make market intelligence engaging. Fun is not quickly associated with the analysis of thirteen million data points, but we’ve created a unique and interesting way users can interact with the information. We’re always committed to making our powerful market research innovative, easier to use and more valuable to clients.”