– New account strategy tool helps clients seamlessly combine product, pricing, and promotion data efficiently and effectively –

SAN DIEGO – January 4, 2021 – gap intelligence, a values-led market intelligence firm, launches Portfolio, a retail and online product account management tool for manufacturers and retailers alike.

Portfolio showcases the overall performance of a specific product’s pricing and promotional activity across its available merchant panel. Portfolio’s inclusive view of current pricing, historical pricing, and promotional activity within a specific merchant’s assortment quickly delivers product management teams the insights needed to effectively tailor their product lineup and understand their competitors’ promotional strategies.

“The products that you see on a retailer’s shelf or website are critical for the success of both manufacturer and reseller,” said gap intelligence CEO, Gary Peterson. “Portfolio is the most effective tool for manufacturers to place their products in retail line-ups and for resellers to manage their product planograms.”

Portfolio Screen Grab of TVs

Portfolio provides a centralized place for users to assess the current landscape, confidently identify gaps in a product or shelf lineup, and strategically plan for changes over time with key information to assist with retailer sell-in meetings.

Feature advantages include:

  • Direct from tool assortment sharing
  • Quick customization
  • Timely and accurate data – updated weekly
  • Category specific core specifications
  • Extensive historical pricing
  • Assortment subscriptions and automatic updates

“Portfolio’s design and easy to use functionality reduces time required to generate similar reporting manually,” said Industry Analyst, Ashley Levy. “Portfolio gives clients key visuals and data points to enable quick side by side positioning of products in one place. It’s a total game changer for market intelligence.”

gap intelligence’s overall services include more than 25 categories across the appliance, consumer electronics, audio, computing, and printing segments.

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.


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