For those who may not be familiar, gap Snapshots are something that we’ve added to our market intelligence reports to provide our clients with a quick look at data from our pricing & promotions reports that offers an interesting story or a unique perspective. We see them as a way to dive into the data without even having to open up an excel spreadsheet. They may also be a source of inspiration for clients to seek out similar nuggets of information that they hadn’t thought to investigate before. Either way, they tell a story about the data.
For example, in the MFP-Copier Report from January 2nd, 2018, we tell the following story about the data:
gap impact summary
• Toshiba has largest discount off MSRP in A3 Seg. 4 Mono MFPs for Q4 2017 contracts
• Kyocera has smallest average discount off MSRP in segment at 61%
• Kyocera achieves lowest average public sector price in segment
Snapshots are a great way to absorb data without having to do any of the strenuous filtering, formula writing, analyzing, and chart-creating that a user may have to do normally. With Snapshots, gap analysts are the story tellers, and all our clients have to do is sit back and absorb.
As someone who’s passionate about data and football, I thought it might be fun to create some gap-style snapshots about one of my favorite days of the year: the Super Bowl. When you look at all the stats that have been tracked over the past several decades, it can be quite interesting to see all the records that get broken every year. So, similar to how I might create an MFP-Copier snapshot, I did my research, looked up records broken this year, found out cool facts about the Super Bowl itself, and decided to tell a few stories from the data I collected:
Super Bowl Ads Cost
Here is an interesting view of how the cost of a 30-second ad played during the Super Bowl has changed decadally since Super Bowl I in 1967. Every decade the cost has increased by at least 50%. This could potentially lessen in the future if ratings continue to drop, as they did this year with a reported 7% decline in viewership.
Quarterback Age Record
One record was not broken this year as Tom Brady did not become the oldest quarterback to win a Super Bowl. That record remains with Peyton Manning at 39 (and ~10 months), Brady second at 39 (and ~6 months), John Elway third at 38, and rounding out fourth and fifth are Johnny Unitas and John Elway (again) at 37. Fun fact: 3 of the 5 top spots belonged to quarterbacks with the Denver Broncos.
Coldest Temperature Record
This Super Bowl broke the record for being the coldest Super Bowl in history. At kickoff it was around 2 degrees in Minneapolis and the temperature hovered just above 0 degrees F for the rest of the game. Of course, this didn’t really matter because the stadium was covered and the inside temperature was around 70 degrees. Nonetheless, it was still a record.
Most Combined Total Yards
One of many records broken during this Super Bowl came from the non-stop offense from both teams. Super Bowl LII had the most combined total yards (1,151) of any regular season or post season game according to NFL Research and both teams broke records including most passing yards (Tom Brady, 505), most total yards (Patriots, 613), and the Eagles had the most points (41), touchdowns (5), and total yards (538) scored against the Bill Belichick era Patriots in any playoff game.
QB Caught Pass Stats
Sorry Pats fans, I couldn’t help myself. Maybe it’s not the best use of a pie chart, but it’s still funny right? It should be mentioned that Nick Foles is the only quarterback to catch a touchdown pass in the Super Bowl; yet another record for the books.
While these Super Bowl snapshots were just for fun, gap provides these valuable category snapshots in market intelligence reports for your weekly dose of bite-sized data. Keep your eyes peeled for these nuggets as they come out at the start of each week and you’re likely to get some interesting perspectives on all the categories you care about (not any more football ones, I promise).