We always try to go big for the Holidays.

Outside of our constant flood of market intelligence reports and databases, one of the few occasions that our clients see us is through a company Holiday Card. Personally, I have never understood why companies would send cards of a ?Snowy Pine Tree? or ?Cutesy Puppy Dog in a Stocking? to associates and colleagues. Holiday Cards are about giving and celebrations and we have always used them to show the fun side of our marketing research company.


For the 2009 Holiday Card, we went with the ?Baseball Fan? concept, where we would pose as rowdy baseball fans at Petco Park, home of the San Diego Padres.

Like fans at any sporting event, we wanted to hold signs that spelled out the club we most support: ?gap intelligence?!


So we hired our favorite photographer,

, made some signs, and headed toPetco



Once there, we realized that the stadium, which normally functions as a city park and is open to the public, was CLOSED because of the recent Madonna concert!!

In a pich, we called our good friends at Red Door Interactive, who have office space in the super luxurious Diamond View building and they were kind enough to give us access to the building?s top viewing deck on the 15th

floor. The scene was just awesome as we had Petco Park and the amazing

San Diego skyline in the background.

On the way up, we stuffed ourselves into the elevator, which resulted in some of the funnier ?cramped elevator? shots.

We took some group shots with the signs, a bunch of smaller group candid shots.

None of these shots are used in the actual card ? but thought we would share some of the more creative moments of gap intelligence.