Purpose. Everyone thinks about what their purpose is whether for themselves or for their business.

I just read Roy Spence’s book It’s Not What You Sell, It’s What You Stand For and why businesses should be driven by purpose. When that purpose is strongly believed by the leader of a business and believed and supported by employees that purpose is manifested in one’s life in and out of work.

So the book got me thinking. Here at gap intelligence, we are a values-led company. We care about our clients, gappers, and our community. It is through my involvement with our 3Ts (Time, Talent, and Treasure) committee that I am able to live and breathe purpose; the purpose to help those in our community. gap intelligence’s involvement with the Emilio Nares Foundation (ENF), a local San Diego non-profit,  is the perfect partnership of two San Diego based entities driven to do good.

As I was reading Mr. Spence’s book, I was inspired to join the Hike for ENF 2014 with the purpose of not only supporting the foundation and their mission but to put my own purpose into action; the need to help others. Plus, I missed hiking after a long sabbatical. So I dusted off my hiking boots and hit the trails to fundraise for a worthy cause.

Hike for ENF 2014 takes place on Catalina Island on November 15, 2014. The 27 mile hike is a fundraising event for the Emilio Nares Foundation that assists families with children battling cancer by providing much needed transportation for chemotherapy and hospital visits.

Each week with a dedicated group of training volunteers and hikers, we train and fundraise for two months and two weeks. These aren’t leisurely nature hikes and they don’t call it a challenge hike for nothing. The hikes gradually get more and more difficult as we head closer to the date. The support and encouragement of the trainers and the other hikers has made the experience a memorable one.

So my purpose here today is not only to tell you about the challenge hike and the great work ENF does, but also to inspire others to make a difference. For me, each trail is another step closer to getting kids battling cancer to their medical appointments and that’s a purpose worth trekking for.

If you are interested in supporting me in my challenge, please feel free to visit: https://www.classy.org/fundraise?fcid=343677 and to learn more about ENF, please visit www.enfhope.org