On March 31, 2020, gap intelligence announced the addition of Countertop Microwaves to our Home Appliance portfolio of services. This marked the tenth category in the service since its initial launch in 2013. To date, the Home Appliance portfolio includes the following categories:

  • Air Purifiers
  • Cooktops & Wall Ovens
  • Countertop Microwaves
  • OTR Microwaves
  • Dishwashers
  • Hair Dryers
  • Laundry
  • Ranges
  • Refrigerators
  • Vacuums


What We Do

It’s no small feat to be the world’s most respected business intelligence services company. But the numbers can speak for themselves. Just in our Home Appliance service alone we:

  • Have a team of 12 field collectors across the nation that visit 17 different retailers that collect product, pricing, and promotional information
  • Scrape 49 websites to gather pricing and promotional data (including Amazon & Best Buy Deal of the Days)
  • Track circular and banner advertisements for 22 merchants

We strive to provide valuable data, insights, and analysis that give our clients a competitive edge in making smart business decisions. What sets us apart from the rest is our values-led approach where one of our missions is to do great for our clients. This means, we don’t just dump data in your inboxes and say, “see you later”. We cultivate relationships and check in to really understand what our clients need. We’ll assist you on those executive meetings, end of quarter reviews, and other strategic planning sessions.

Who We Are

Recently our Great Freakin’ Data (GFD) was the fuel behind a cover story on Good Morning America. With COVID-19 causing issues in the supply chain, our data provided insight to stock status levels at major retailers. This is only one example of many, of how our GFD provides value. While this news segment shined a light on our data, I’d like to take the chance to shine the light on the people behind the data. With that, I’d like to introduce you to your Home Appliance team:

Christine Edwards

Title: Business Director and Senior Analyst
Time at gap: 10 years
Categories Covered – Market Intelligence: Ranges, Refrigerators
Hometown: San Diego, CA
College: University of San Diego

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Ashley Levy

Title: Industry Analyst
Categories Covered – Market Intelligence: Laundry, Vacuums
Time at gap: 3.5 years
Hometown: Grass Valley, CA
College: University of California, San Diego

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Monica Mangaliman

Title: Data Team Lead
Categories Covered – Data Intelligence: Cooktops & Wall Ovens, Ranges, Refrigerators
Time at gap: 3 years
Hometown: San Diego, CA
College: California State Polytechnic University, Pomona

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Stefani Zaki

Title: Senior Data Specialist
Categories Covered – Data Intelligence: Air Purifiers, Hair Dryers, Vacuums
Time at gap: 2.5 years
Hometown: San Diego, CA
College: San Diego State University

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Phillip Deeb

Title: Data Associate
Categories Covered – Data Intelligence: Countertop Microwaves, Dishwashers, Laundry, OTR Microwaves
Time at gap: 2 years
Hometown: San Diego, CA
College: San Diego State University

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Coming Soon

We’re a small but mighty team of dedicated analysts and data specialists that bring data to life. And we’re always on the lookout for the next category to tackle. While Countertop Microwaves marked our tenth category in our portfolio of services, it was our first jump into the world of small kitchen appliances. So what’s next for us? Stay tuned for November to see what our next category will be!

For more than 17 years, gap intelligence has served manufacturers and sellers by providing world-class services monitoring, reporting, and analyzing the 4Ps: prices, promotions, placements, and products. Email us at info@gapintelligence.com or call us at 619-574-1100 to learn more.