If it wasn't blatantly obvious already, gap intelligence radiates passion. We are a company that is values-led, which means that we are passionate about each other, we are passionate about our community, and we are passionate about our clients. 

We're also passionate about data. When we combine our passion for data with our passion for our clients, we deliver a powerful interactive tools on gapintelligence.com. This isn't just another "gapThing" to remember. gap intelligence.com includes easy-to-use, dynamic tools that can answer data-related questions and improve workflows (cue custom downloads).

gap intelligence logo.

Generating Custom Downloads

Generating custom downloads is one of the most powerful applications, as it allows users to choose from criteria related to product pricing, placements, promotions, and specifications for a number of data analysis needs. In addition, the custom download generator enables users to obtain data from more than one category! 

Creating a New Custom Data Download

Completed Custom Data Download

For example, a US Printer Hardware client could quickly and easily view generate a file to identify pricing trends at a specific merchant. The example below shows a quarterly trend of average selling prices at Office Depo, Staples, and Amazon.com for all US Printer Hardware gap intelligence categories (the uptick in average net price at Amazon.com is primarily related to its product mix).

Custom Data Download Trend Example

Viewing Merchant Pricing Trends

The Merchant Pricing Trends tool is ideal for users looking for a fast, dynamic view into weekly prices at the SKU-level. 

Creating a Merchant Pricing Trend

For example, a user can view both shelf and net prices for Apple’s iPhone and iPad at Verizon with a few quick mouse clicks. The screenshot below shows a weekly trend of Samsung tablets, detachables, and smartphones at Best Buy. The trend also indicates if a product is promoted only within an advertisement, with an instant savings incentive, or both.

Merchant Pricing Trends Example

Reading the Latest Weekly Marketing Intelligence Report Analysis

Lastly, gapintelligence.com provides users with the latest competitive intelligence and industry news. Users can choose a product category using the drop down menu to scroll through product and industry updates.

Weekly Market Intelligence Report Analysis

Next Steps

gap intelligence’s interactive tools are immediately available to all subscribers on gapintelligence.com, and our team is happy to assist with any follow-up questions or a personalized tour of the platform! Also keep a look for muliple webinars highlighting best practices in 2017.