Whenever someone asks me to describe my job as an industry analyst, I tell them that what I essentially do is market research. Market research is used as a tool for a variety of purposes, but the kind of market research that I do involves the “Four P’s” of marketing: products, placements, prices, and promotions. One trend that I return to time and again in my day-to-day work analyzing the Television market is shelf share, or the percentage of a store’s shelf that is owned by a particular segment. A quick example of shelf share is demonstrated in the first chart, which shows the retail shelf share of TVs by brand. You can clearly see that Samsung dominates the retail space with 35% of all TVs placed in retail, followed by LG and Vizio with 16% and 10%, respectively.
This post originally appeared on the website of TWICE magazine. To read the full article, please follow this link to visit the website.