The perks of being a competitive intelligence analyst are few and far between. ?Journalists receive a constant stream of free food and drinks from manufacturers who hope to receive praise and adulation in return. ?I know a lot of journalists who get free presents from manufacturers in the form of mugs, pens, shirts, and even free products to “test”. ?Market and Industry Analysts have it good too. ?Manufactures want Market Analysts to say great things about the company and will hold “Analyst?Briefings” that are really an excuse to wine and dine these folks at great spa resorts at exotic locations around the country. ?In order to get “in” for these kinds of presents and gifts and trips, you have to be “in” with public and analyst relations departments at manufacturers – and therein lies the problem. ?My job at gap intelligence is to discover competitive insights on manufacturers before they make it to the wire – I am suppose to blab about new products and strategies before they happen. ?In other words, I am public relations’ worst nightmare and treated pretty much as a?pariah.
The experience brought to light two things: 1) NFL Players are absolutely gigantic human beings and I wouldn’t want to take one out for burgers and fries and 2) any shortcomings in experience and photographic talent can be largely overcome with good equipment. ?My professional DSLR was loaded with a 1GB memory card that allowed me to snap over 260 full resolution pictures – though I snapped roughly 300 shots and deleted about 100 of them on the fly. ?Easy statistics suggest that even ME, a novice photographer who simply pointed the camera and snapped photos, can capture one great shot out of a 100 – roughly 1%. ?So if I snapped 300 shots, then I should have maybe 3 solid photographs that I can possibly put into a frame or create a holiday card around.