Gappers are passionate people. We are passionate about each other, our clients, our community, and are inspired by life! To explore more about what drives our team, resident hedgehog, Herbie, sat down with gappers in a series we like to call: Words with Herbs.


Danielle Rachford

How did you get to gap?

I relocated to San Diego from Chicago a little over two years ago. As an avid outdoor adventurer, I was drawn to the mountain ranges and year-round summer-like weather.

With a bachelor’s degree in Journalism and a knack for communication, I began my career in social media, brand management, and marketing. I quickly found that I needed more of a challenge and set out to find a company that I could learn from and grow with. The unique culture that gap intelligence embodies hooked me instantly. gap stands out with its niche product, one-of-a-kind ethos, and unrivaled value system. I knew I wanted to be a gapper from the first time I trolled the website.

Two hands making a heart shape in the foreground of a sunset.

What values lead you and why?

A value that I hold dear to my heart and practice every day is gratitude. In a busy economy driven by haves and have nots, it is easy to lose sight of what is important. I am so thankful to live the life that I lead with all of the opportunities that I have experienced and for that I will forever be grateful.

My father’s mantra has always been that 90% of life is just showing up. Meaning, the most important aspect of life is to continually try new things and be present in each experience. I was thrilled that gap supports the willingness to embrace change, to seek it out, and be the change you wish to see. I am very happy to be involved with an organization that promotes personal and collective growth, as it is a virtue I seek out daily.

What skills are you bringing to gap and what skills are you excited to learn?

I am excited to bring my adaptability and enthusiasm to gap. The marriage of these skills lends itself well to learning new information, and I am looking forward to delving into everything gap has to offer.

If you could have any superpower, what would it be, why, and what would you do with it?

If I could have any superpower I would channel Aquaman’s gift of gills and the ability to interact with marine animals. For starters, it would make surfing so much easier. Who doesn’t want to know what is really happening in a dolphin's mind? I do. Echolocation? Yes, please. I would use my powers to clean up our oceans and explore the depths yet to be seen.

What’s the quirkiest thing about you that you’re willing to admit?

I have a strong appreciation for ketchup. Not just any ketchup, but specifically Heinz Tomato Ketchup. I am unapologetically dedicated to this quirk and have been known to add ketchup to unconventional dishes, such as mashed potatoes, wheat thins, and avocados. I even have a ketchup tattoo…

What’s your favorite thing to do in San Diego and why?

San Diego is a city filled with adventure! There are so many amazing opportunities for exploration. I love hiking in the Anza-Borrego mud caves. A short drive east and you can find absolute solitude where you are left with only your back country skills and knowledge. There is something magical about being nestled in the depth of a pitch black cave with only a few close friends to unplug for a moment. An interesting fact about the mud caves is due to the nature of how they were formed every time it rains they shift slightly. They melt and reform into new caves that may or may not have been previously accessible, which makes each trip to the mud caves as unique as the first.

Danielle doing a handstand in the depth of a mud cave.

If you were on a deserted island and could only bring three things, what would you bring?

If I was on a deserted island, I would bring a knife, an Alice in Wonderland paperback novel, and a solar powered iPod. To feed my stomach, imagination, and soul is all I need to thrive.