Deirdre Kennedy

Business Director

TV Industry Analyst since 2012

We don’t just study the forest, we study the leaves

Our category-specific analysts, the rock stars of the intelligence world, are the first to turn over every stone in the marketplace to help you answer your most important questions. We don’t drop data off at your door and wave goodbye. Our expert analyst team provides context and answers the questions that are unique to your business.

As seen in these publications

Deirdre Kennedy

Business Director

TV Industry Analyst since 2012

Depth of 4Ps Data

Our category-specific expertise is second-to-none.

Product

  • Manufacturer

  • Brand

  • Attributes

  • Product Names

  • Part Numbers

  • Reseller Part Numbers

  • Series Names

  • Product Segment

  • Images

  • Launch Dates

  • Product Status

  • Channel Debut Date

Price

  • Shelf Price

  • Net Price

  • Advertised Price

  • Manufacturer Price

  • Cost-per-Click

  • Cost-per-Page

  • Estimated retail price

  • MSRP

  • Wholesale

  • Dealer Cost

Positioning

  • Retail (in-store)

  • eCommerce

  • Electronic Stores

  • Home Improvement Stores

  • Office Supplies Stores

  • Club Stores

  • Mass Merchants

  • Carrier Stores

  • Distributors

  • Regional Chains

  • Product Location

Promotion

  • Instant Savings

  • Mail-in Rebate

  • Merchant Gift Cards

  • Merchant Rewards

  • In-store Promotions

  • Trade-ins

  • Recycling Credits

  • Bundle Savings

  • Banner Ads

  • Online Circulars

  • Print Circulars

Breadth of Coverage

We are brewers of craft data & intelligence. While others go wide, we go deep.

Consumer Electronics

  • Blu-ray Players
  • Digital Cameras
  • Digital Media Players
  • Digital Video Camcorders
  • Headphones
  • Smartphones
  • Smart Wrist Wearables
  • Sound Bars
  • Televisions
  • Voice Assistant Speakers

IT

  • Business Printers
  • PC Monitors
  • Ink and Photo Supplies
  • Laser Printer Supplies
  • MFP-Copier
  • Personal & SOHO Printers
  • Desktops
  • Notebooks
  • Tablets
  • Wireless Routers

Home Appliances

  • Air Purifiers
  • Cooktops & Wall Ovens
  • Dishwashers
  • Laundry
  • Over-the-Range Microwaves
  • Ranges
  • Refrigerators
  • Vacuums

How would I quantify the expertise at our company? I’d say somewhere between ginormous and redonkulous, give or take.

Scott Peterson

Senior Analyst
Smartphones & Voice Assistant Speakers

As seen in these publications

How would I quantify the expertise at our company? I’d say somewhere between ginormous and redonkulous, give or take.

Scott Peterson

Senior Analyst
Smartphones & Voice Assistant Speakers

As seen in these publications

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